What is a sales funnel? How do you draw someone into it using direct mail? The sales funnel is the journey prospects take from first becoming aware of a product to purchasing. For businesses, using the word "funnel" can help visualize attracting, nurturing, and ultimately converting leads into paying customers.

There is little more comforting for many than a cup of silky, creamy chocolate mousse. Even looking at a picture of this delightful treat can make you hungry. Perhaps it is not surprising that Pantone’s Color of the Year 2025 is Mocha Mousse 17-1230, a creamy, velvety brown that looks like it belongs swirled in a dessert glass.

When sitting down to design a printed piece, details matter. Some things make your piece look like you're just starting. That's why it's crucial to double-check the little things to ensure that your piece looks its best.

Need an image fast and can’t find what you are looking for? Try AI image generation. AI tools are everywhere, and their ability to produce engaging, high-quality images is often stunning. Even the free options can produce commercial-quality images that are often “just the right something” for your design.

Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage.

What if you could simultaneously integrate the most innovative mailing strategies and save money? You can! The United States Postal Service promotions provide substantial postal discounts (ranging from 3% to 6%) when mailers adopt specific innovative marketing approaches.

Choosing the right paper can enhance the look and feel of your projects. Interested in diving deeper into how your paper choices can elevate your work? Let’s chat!

When we've done something often, it's easy to think, "I've got this," but familiarity can breed mistakes. Preparing your next print project is no different. While the details may change from job to job, much of the essential prep work does not. Using a checklist can be a vital tool for keeping things running smoothly.

Every business can benefit from a profit increase. If it’s been a while since you tailored a direct mail or email campaign specifically for your most valuable asset (your existing customers), now is an ideal time to take action.

One of the most powerful ways to grab attention with your printed pieces is to finish them with specialty techniques that add texture, shine, or dimension. Of course, some methods are more cost-effective than others.

How do you shift potential buyers who have never heard of your product to customers eager to make a purchase? After all, nobody wakes up one day and decides, "I think I'll go out and buy a brand-new product I've never heard of." The journey involves a series of steps, from awareness to final sale.

The demand for recycled paper products continues to grow, but not all recycled paper is the same. For example, when you spec paper with 40% recycled content, it might be 30% post-consumer waste and 10% pre-consumer waste. What's the difference? Does it even matter?

Maintaining a fresh and updated direct mail marketing list is crucial for success. Investing time and resources in keeping your mailing list current will ultimately lead to higher engagement rates, better ROI, and more effective campaigns.

Influencer marketing offers immense potential for businesses looking to make their mark. By understanding the importance of influencer marketing and strategically integrating print into your campaigns, you can create a comprehensive marketing approach that delivers actual results!

Whenever you build a direct mail, email, or multichannel campaign, it’s crucial to consider what one marketing consultant calls “The 5 Rights” of marketing. This list is a great way to condense a lot of marketing wisdom, so let’s look at those five rights. Use all five with every campaign, every time, and you’ll get outstanding results.

In a world where competition is fierce and consumer attention is fleeting, drip marketing has emerged as a powerful tool for businesses to connect with their audiences meaningfully and sustainably.

When you create marketing communications, whether print or digital, you want your audience to read and remember them, right? That's why it matters what channel you use. After decades of research, studies continue to point to the same conclusion: Print is simply better when processing and retaining complex information is required.

Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience.

After the dip in in-person trade show attendance following the pandemic, trade shows are experiencing a resurgence. In fact, according to event management company CVENT, spring in-person attendance at its events was 34% higher in 2023 than the previous year. Here are three “out of the box” ideas for promoting attendance at your next trade show booth or live event.

Learning from the missteps of others is a valuable opportunity in the marketing world. Direct Marketing News recently delved into the blunders of 13 direct marketers and their subsequent rectifications. Here, we distill five crucial lessons from their experiences…